50 Cars That are Plummeting in Value

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#11 – Kia Optima

Class: Midsize Car
Production: 2000-Present
Starting Price: $22,600+
Depreciation Rate: 20.1%

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A midsized four door sedan that was first introduced in 2000, the Kia Optima is known as a reliable car throughout the United States and in markets like South Korea, Canada, and Malaysia where it’s recognized as the Kia Magentis, Kia Lotze, and Kia K5. Praised for its spacious interior and reliability, the Optima is currently in its fourth generation and now offers hybrid alternatives and a top safety rating that do more than make up for the disappointing fuel efficiency of earlier models.

The Kia Optima starts at $22,600 with upgradable options that bring the Optima’s average price to $31,659. Over five years, Optima owners spend around $42,226 on taxes, financing, fuel, insurance, maintenance and repairs. After the first year, however, they’ve already lost around $6,000 thanks to the car’s 20.1% depreciation rate. Although the loss is steep for the first year, it makes pre-owned Optima’s even more affordable in the used car market with many priced between $16,000 and $20,000.